<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Jesse Mostipak</title><description>I help technical startups get found, trusted, and tried, by engineers and by the AI systems they ask for answers.</description><link>https://jessemostipak.com/</link><language>en-us</language><item><title>A $2K brand-defense campaign that returned 54X</title><link>https://jessemostipak.com/work/brand-defense-54x/</link><guid isPermaLink="true">https://jessemostipak.com/work/brand-defense-54x/</guid><description>How a $2K brand-defense search campaign returned 54X for a Gulf Coast resort reopening after a hurricane, and how rebuilt tracking tied $15M in portfolio revenue back to its source.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>Case study</category></item><item><title>Brand campaigns in Google Ads, step by step</title><link>https://jessemostipak.com/guides/brand-campaigns-google-ads/</link><guid isPermaLink="true">https://jessemostipak.com/guides/brand-campaigns-google-ads/</guid><description>A free, step-by-step build sheet for setting up a brand campaign in Google Ads, from campaign type and bidding to negative keywords and honest measurement.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>Field guide</category></item></channel></rss>