Case studies

The work, and the systems behind it

Each one covers the situation, what I built, what happened, and how it keeps running without me. More are on the way.

Paid media · Measurement

A $2K brand-defense campaign that returned 54X

For a Gulf Coast resort reopening after a hurricane. Then I rebuilt tracking across a hospitality portfolio to tie $15M in revenue back to source.

54X

Read the case study →

Video · Playbooks

One YouTube playbook, three companies

Kaggle, Posit, Baseten. A documented format any teammate could step into.

1,200%peak YoY view growth

Case study coming soon

Email · Audience insight

The newsletter nobody wanted to write

A postcard format built for its real readers, documented so it runs without me.

173%YoY revenue growth

Case study coming soon

Content · Enterprise funnel

Content that fed an enterprise sales funnel

Built the web’s largest TPU repository at Kaggle, routing enterprise leads to Google Cloud sales.

400K+notebook forks

Case study coming soon

Search · AI visibility

Getting cited by the machines

Search and AI visibility programs that make technical products the answer.

100%of clients showing up in Google’s AI Overviews

Case study coming soon